Fundamentals of ecommerce 50 important questions all units - Free Notes PDF | College Tutor AI

Fundamentals of ecommerce 50 important questions all units

January 5, 2026

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Exam Questions (3 & 5 marks)

From E-Commerce

Q1. List any three social media marketing activities for e-commerce and one benefit of each (use a table).

3 marks

Answer

Activities and benefits (concept):

Activity	Example	Benefit
Content/UGC	reels, demos, reviews	builds trust + awareness
Paid ads	targeted campaigns	drives traffic + conversions
Community engagement	comments/DM support	improves loyalty
Live commerce (overview)	live product showcase	higher engagement

Write any three rows.

Q2. Write the key components/steps of an e-commerce transaction (any three steps) and draw a small flowchart.

3 marks

Answer

Key steps (concept):

product discovery and selection (search/ads)
cart → checkout → payment
order processing and delivery/fulfilment
after-sales support/returns (concept)

Flowchart:

Discovery -> Cart -> Checkout/Payment -> Fulfilment -> Support/Returns

Q3. Explain search, filters and sorting in e-commerce and how they improve conversion (exam-style) with a flow diagram/table.

5 marks

Answer

Role of search, filters and sorting

They help customers find the right product faster, reducing effort and improving conversion (concept).

Flow (from intent to purchase):

Need -> Search Query -> Filter/Sort -> Relevant Products -> PDP -> Add to Cart

Feature	Benefit (concept)
Auto-suggest	faster query completion
Filters	narrow choices (size, brand, price)
Sorting	prioritize relevance/price/newness

Conclusion: Better discovery reduces drop-offs and increases purchases (concept).